Inbox
Settings
Your details and how your Launch HQ looks. Changes save as you go.
Your Details
Used across your HQ. Your time zone sets call and event times.
Your Brands
Logos, colours, fonts and brand guides. Each launch uses one of these, and your HQ takes on its colours and logo.
Launch Stats
Pop in your latest numbers whenever you check them.
Your Goals
Launch Calendar
Every key date and email send date in one place. Click an email to open it.
Dates + Emails
Your Tasks
Things I need from you, set after our Prep Call. Tick them off as you go. Overdue tasks pause the matching tech layer.
My Reminders
Your own to-dos so nothing slips. Add anything you want to remember for this launch.
Tech Progress
The 9 layers of your launch tech. I update these as I build and test.
Launch Extras
Setups unique to this launch, each with its own checklist.
Launch Details
The basics of this launch. Your goals live with your Launch Stats on Home.
Setup Checks Admin only
Your Offer
The name, type and shape of what you're launching.
Pricing
How people pay, any discount codes and the bonuses you're including.
Conversion Event
The masterclass, webinar or challenge that leads into your cart opening.
Offboarding + Retention
What happens when someone finishes, cancels or moves on. Not sure yet? Pick TBD and we'll cover it on our Prep Call.
Your Brand
Fonts, colours and your brand guide, so everything I build matches.
What Needs Updating
From your setup. Only change this if something else has changed since.
Live Calls
Every call that needs to be scheduled for this launch. I'll set each one up and add it to your calendar.
Links + Access
The tools I need access to, and every link for this launch in one place.
Tool Access
Links
Already have pages, tags or workflows from a past launch? Add them so I can reuse them.
Copy
Add your copy (or a link to the doc) and set it to Ready for Setup when it's final.
Emails
Your emails, grouped by sequence. If an email is already set up from a past launch, tell me where it lives so I can update it instead of rebuilding it. Not sure? Leave it on Not Sure. Set each email to Ready for Setup when the copy is final.
Automations
Tell me what you already have running so I can reuse it where we can. Not sure? Leave it on Not Sure and we'll go through it on our Prep Call.
Launch Notes
Things to remember, things that tripped you up, anything worth catching mid-launch while it's fresh.
Launch Debrief
Fill this in after cart closes. The answers here make your next launch better.
Your Launch Archive
Everything from this launch (details, dates, links, copy, emails, automations and notes) in one Google Doc, ready to reuse next time.
Actual Results vs Goals
Pulled from your Launch Stats automatically.